Gwyneth Paltrow let her towel slip in a cheeky new ad for Goop.
In Thursday’s Instagram promo, the actress stood in a field of wildflowers with wet hair and a towel wrapped around her as she scrolled on her phone.
As the “Marty Supreme” star, 53, turned her back to the camera, the fabric fell and nearly revealed her backside.
The footage quickly cut to the Goop Beauty logo.
“Want to shower with us?” the caption asked social media users. “The next addition to your daily ritual is dropping soon.”
The Oscar winner showing some skin comes one month after she flaunted her toned bikini body during a yacht day in Italy.
During the June outing with husband Brad Falchuk, Paltrow sported a white two-piece bathing suit as she sunbathed.
She previously spoke to British Vogue in 2023 about her plans to “embrace aging” despite the “double standard” in Hollywood.
“This idea that we’re supposed to be frozen in time is so weird,” Paltrow explained. “It’s handsome to go gray [as a man], but for women it’s like, ‘What do you plan to do about your wrinkles and your aging skin?”
She clarified, “I don’t want to erase time from the life I’ve lived, and I don’t have to be wrinkle free.”
The previous year, Paltrow made headlines for stripping down completely on her 50th birthday, wearing nothing but gold body paint.
“I feel so good turning 50, and this is about expressing that sense of energy and optimism that I’m experiencing,” she gushed.
Ahead of her milestone birthday, Paltrow told her followers her “body [is] a map of the evidence of all the days” she’s lived.
She called it “a collection of marks and irregularities that dog-ear the chapter,” adding, “[I’m] scarred from oven burns, a finger smashed in a window long ago, the birth of a child. Silver hair and fine lines.”
The Emmy winner concluded, “I accept the marks and the loosening skin, the wrinkles. I accept my body and let go of the need to be perfect, look perfect, defy gravity, defy logic, defy humanity. I accept my humanity.”
