\n<\/p>\n
Acast will now monetise the full Persephonica podcast catalogue, providing advertising sales, hosting and distribution services for all existing and future titles.<\/p>\n
This partnership covers well-known shows such as Bad Chat with Greg James and Alice Levine, Miss Me? with Miquita Oliver and Jordan Stephens, Dig It with Jo Whiley and Zoe Ball, and Political Currency with Ed Balls and George Osborne.<\/p>\n
Acast will work alongside Persephonica\u2019s in-house commercial team to support the company\u2019s growth, with the agreement also extending into video. <\/p>\n
The move supports Persephonica\u2019s strategy to build audiences across audio, YouTube, social media and emerging podcast video platforms.<\/p>\n
Josh Woodhouse, Acast\u2019s Managing Director for UK and Ireland, commented: \u201cPersephonica don\u2019t just make great shows \u2013 they build narrative influence. That\u2019s the kind of content that shapes culture, earns audience trust, and gives advertisers something no algorithm can manufacture.\u201d<\/p>\n
Dino Sofos, Persephonica\u2019s Founder and CEO, said the partnership will allow the company to keep investing in its shows and expand its network, while maintaining creative independence. <\/p>\n
He added: \u201cWe\u2019re working with some of the most talented creators in the business and building shows with passionate communities around them.\u201d<\/p>\n
Persephonica will use Acast Studios London\u2019s audio and video facilities to record Bad Chat and Political Currency, while its main headquarters will remain in Sheffield.<\/p>\n<\/p><\/div>\n