Robbie Williams<\/a> has been named as the Foundation Ambassador and official front-of-shirt partner for Port Vale FC.<\/p>\n The pop icon is a life-long supporter of the football team, and has now signed a landmark two-year partnership with them.<\/p>\n As part of the new deal, his \u2018RW\u2019 mark will feature prominently on the front of Port Vale\u2019s home and away shirts in both 2026\/27 and 2027\/28, and he will also work to shed light on the charity work done by the club.<\/p>\n Williams was raised just a short distance from the club\u2019s home at Vale Park and has been a supporter of them for decades now. He also performed a huge homecoming show at the stadium<\/a> in 2022.<\/p>\n \u201cIt feels pretty incredible, to be honest. Robbie Williams on the front of a Port Vale shirt\u2026 It\u2019s a match made in heaven, for me,\u201d he said. \u201cI started going to the Vale when it was 50p for a junior supporter to get in. It takes a village to raise a child, and the Railway Paddock at Vale Park raised me.\u201d<\/p>\n \u201cI\u2019m back here and back involved because of [Chair and Co-Owner] Carol [Shanahan] and With their charity work, the Port Vale Foundation<\/a> helps launch various projects that support health, education, inclusion and opportunity for people of all ages across the city. They have recently confirmed a new three-year strategy, \u2018One Vale\u2019, which aims to integrate a greater sense of belonging across the community.<\/p>\n Williams is the first of several official Foundation ambassadors to be confirmed, and will use his platform to help ensure that the charity reaches those who need it the most. More names who have signed on as ambassadors will be announced shortly.<\/p>\n The new, official Port Vale 2026\/27 home shirt with the \u2018RW\u2019 emblem will be available to purchase from Saturday (June 13) both in-person at the Club Store and online<\/a>.<\/p>\n \u201cThis partnership means a huge amount to us here at the football club, and we are absolutely delighted to be working alongside Robbie,\u201d said Port Vale Chief Executive Officer, Matt Hancock. \u201cHe is not only a global superstar, but also a genuine supporter of the club \u201cFrom the very first conversations, it was clear this was about Robbie\u2019s life-long love for Port Vale and making a tangible difference to people\u2019s lives. The support and exposure the \u201cWe\u2019re grateful to Robbie and his team and can\u2019t wait to see the partnership come to life,
the family, and what they have created backstage,\u201d he added. \u201cBeing embraced again by the Port Vale family has been very important to me, and it feels wonderful.\u201d<\/p>\n![\"Robbie](\"https:\/\/www.nme.com\/wp-content\/uploads\/2026\/06\/rw-port-vale2@2000x1270.jpg\")
with a deep and personal connection to our town. It\u2019s that authenticity which makes this so powerful.\u201d<\/p>\n
partnership will give to the club and Foundation will help us reach more people, create
more opportunities and continue using the club as a force for good,\u201d Hancock added.<\/p>\n
starting with the release of our new kits for 2026\/27.\u201d<\/p>\n