{"id":12814,"date":"2026-09-03T20:28:00","date_gmt":"2026-09-03T19:28:00","guid":{"rendered":"https:\/\/thehotedit.com\/index.php\/2026\/09\/03\/death-to-dating-apps-ash-sarkar-on-how-big-tech-killed-romance\/"},"modified":"2026-09-03T20:28:00","modified_gmt":"2026-09-03T19:28:00","slug":"death-to-dating-apps-ash-sarkar-on-how-big-tech-killed-romance","status":"publish","type":"post","link":"https:\/\/thehotedit.com\/index.php\/2026\/09\/03\/death-to-dating-apps-ash-sarkar-on-how-big-tech-killed-romance\/","title":{"rendered":"Death to dating apps: Ash Sarkar on how Big Tech killed romance"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"main\">\n<div class=\"sc-fWiuem kUiYAz\">\n<div data-island-hydrate-component=\"NewsletterSignup\" data-island-hydrate-props=\"{&quot;data&quot;:{&quot;path&quot;:&quot;nl__Insider&quot;,&quot;isRich&quot;:false,&quot;sectionPath&quot;:&quot;\/lifestyle\/dating&quot;,&quot;sectionName&quot;:&quot;Lifestyle&quot;}}\">\n<div class=\"sc-fAyjMT kILSqZ\"><\/div>\n<\/div>\n<\/div>\n<div class=\"sc-gsDLFA dOXdAH\">\n<div class=\"sc-bdvvNz gfwfNK\">\n<div>\n<div>\n<p>Ash Sarkar\u2019s disdain for <a target=\"_blank\" href=\"https:\/\/www.standard.co.uk\/topic\/dating-apps\">dating apps<\/a> has been simmering away for the best part of a decade. The journalist and activist had her first foray into the world of online <a target=\"_blank\" href=\"https:\/\/www.standard.co.uk\/topic\/dating\">dating<\/a> around 10 years ago, when she entered the online meat market feeling like \u201csomebody\u2019s country cousin who didn\u2019t know the complex city ways\u201d. Her time on the apps was mercifully brief, but she still remembers the immediate takeaway: people here are dismissive and non-committal.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"sc-gsDLFA dOXdAH\">\n<div class=\"sc-bdvvNz gfwfNK\">\n<div>\n<div>\n<p>Luckily Sarkar\u2019s pursuit of offline dating was far more fruitful. \u201cI found a man whose self-esteem was low enough that he wanted to marry me,\u201d she laughs. She deleted the apps as easily as she joined them, but she could not escape the degrading state of <a target=\"_blank\" href=\"https:\/\/www.standard.co.uk\/topic\/online-dating\">online dating<\/a>. It lived on in the experiences of friends or the woes of strangers, often submitted to the dilemmas section of her hit podcast, If I Speak, which she hosts alongside journalist Moya Lothian-McLean. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<aside\/>\n<div class=\"sc-ijJwUL gVgmdy\">\n<div class=\"sc-iyySkW kNPaTC\">\n<div class=\"sc-efQWtl jZSCTK\">\n<p class=\"sc-cTAnsW edhRRY\">Relationships have been changed by the particular stage of capitalism that we\u2019re in  <\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"sc-gsDLFA dOXdAH\">\n<div class=\"sc-bdvvNz gfwfNK\">\n<div>\n<div>\n<p>When the Southbank Centre approached Sarkar to deliver the inaugural lecture for their Letters from the Future series (running September 18-20), there was no question over what her topic would be. \u201cIt\u2019s been in my head for a really long time,\u201d she says. \u201cThis idea of how relationships have been changed by the particular stage of capitalism that we\u2019re in, the sense that all of us are immersed in a disembodied, hyper-stimulated digital world and the epidemic of loneliness that people seem to be struggling with.\u201d How much blame, I ask, can be laid at the door of Big Tech? \u201cOh, 90 per cent!\u201d she says, not missing a beat.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"sc-ijJwUL gVgmdy\">\n<p><h2>Falling out of love with apps<\/h2>\n<\/p>\n<\/div>\n<div class=\"sc-gsDLFA dOXdAH\">\n<div class=\"sc-bdvvNz gfwfNK\">\n<div>\n<div>\n<p>Dating apps are the easiest example. \u201cIf me and you decided to go on a date now,\u201d she says, \u201cand I treated you really badly. Let\u2019s say I was insensitive, or I ghosted you. There is something which holds us together.\u201d This \u201csomething\u201d being that Sarkar and I are sitting across from each other, speaking in real life. \u201cA container exists in which there are mutual obligations, and so there can be a degree of trust that I\u2019m not going to be a complete asshole.\u201d <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"sc-ijJwUL gVgmdy full-bleed-1000\">\n<div class=\"sc-hiCkJs hjGDhH\"><picture><source srcset=\"https:\/\/static.standard.co.uk\/2026\/04\/29\/16\/07\/Ash-Sarkar.jpeg?quality=75&amp;auto=webp&amp;width=320 320w,&#10;https:\/\/static.standard.co.uk\/2026\/04\/29\/16\/07\/Ash-Sarkar.jpeg?quality=75&amp;auto=webp&amp;width=640 640w,&#10;https:\/\/static.standard.co.uk\/2026\/04\/29\/16\/07\/Ash-Sarkar.jpeg?quality=75&amp;auto=webp&amp;width=960 960w\" media=\"(max-width: 1000px)\" width=\"6499\" height=\"8232\"\/><img decoding=\"async\" src=\"https:\/\/static.standard.co.uk\/2026\/04\/29\/16\/07\/Ash-Sarkar.jpeg?quality=75&amp;auto=webp&amp;width=960\" width=\"6499\" height=\"8232\" alt=\"Ash Sarkar\" loading=\"lazy\" class=\"sc-dkPvMp YXmIZ\"\/><\/picture>\n<p>Ash Sarkar  <\/p>\n<p>Jonathan Ring<\/p>\n<\/div>\n<\/div>\n<div class=\"sc-gsDLFA dOXdAH\">\n<div class=\"sc-bdvvNz gfwfNK\">\n<div>\n<div>\n<p>On dating apps, there are no containers. What happens next, Sarkar reasons, is a sort of prisoner\u2019s dilemma. \u201cThe [typical] prisoner\u2019s dilemma is who\u2019s going to snitch first. But the prisoner\u2019s dilemma of dating apps is who\u2019s going to reject first,\u201d she says. Even the core user interface (UI) of dating apps fosters a level of carelessness. \u201cYou\u2019re throwing faces into the abyss. All these hopeful faces who are just looking for love, and you go, \u2018F*** you\u2019.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<aside\/>\n<div class=\"sc-gsDLFA dOXdAH\">\n<div class=\"sc-bdvvNz gfwfNK\">\n<div>\n<div>\n<p>It\u2019s well known by now that life on \u201cthe apps\u201d is miserable. <a target=\"_blank\" href=\"https:\/\/www.standard.co.uk\/topic\/dating-app\">Dating app<\/a> developers know this, and they\u2019re scrambling to claw back interest, trust and (more importantly) money from their disheartened users. Usage of the most popular dating apps in the UK has fallen by 24 per cent and Bumble has been forced to fire 30 per cent of its global workforce.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"sc-ijJwUL gVgmdy\">\n<div class=\"sc-iyySkW kNPaTC\">\n<div class=\"sc-efQWtl jZSCTK\">\n<p class=\"sc-cTAnsW edhRRY\">Breeze bans messaging before a date has taken place, while Thursdays limits in-app interactions to a single day of the week<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"sc-gsDLFA dOXdAH\">\n<div class=\"sc-bdvvNz gfwfNK\">\n<div>\n<div>\n<p>To combat messaging fatigue, more and more apps are incorporating in-person meetings. Breeze bans messaging before a date has taken place, while Thursdays limits in-app interactions to a single day of the week. Bumble, once hailed for its \u201cfeminist\u201d UI that only allowed women to message first, recently scrapped the policy following research that found 70 per cent of women felt burnt out by having to initiate conversations. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"sc-gsDLFA dOXdAH\">\n<div class=\"sc-bdvvNz gfwfNK\">\n<div>\n<div>\n<p>Dating columnist <a target=\"_blank\" rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.thetimes.com\/life-style\/sex-relationships\/article\/women-dating-millennial-gen-z-b6sg53rnb\">Annie Lord recently argued in The Sunday Times<\/a> that this was evidence of the dating world forcing women to do \u201call the work\u201d, but Sarkar argues that the resentment is very mutual. \u201cYou constantly have women saying, \u201cWell, it\u2019s so much easier for men because all of us [women] want commitment, and [men] get to choose as though they\u2019re looking over at the cheeses at the farmers\u2019 market,\u201d she says. \u201cBut then men are going, \u2018I\u2019m this close to putting my penis in the hollow of a tree because nothing else is gonna accept me.\u2019\u201d <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"sc-ijJwUL gVgmdy\">\n<p><h2>Step away from the screen<\/h2>\n<\/p>\n<\/div>\n<div class=\"sc-gsDLFA dOXdAH\">\n<div class=\"sc-bdvvNz gfwfNK\">\n<div>\n<div>\n<p>Granted, it\u2019s not all dating apps\u2019 fault. There are plenty of other areas where Big Tech is castrating us too, such as our screentime. Sarkar points to a piece in the Financial Times which explored declining birthrates worldwide, while <a target=\"_blank\" href=\"https:\/\/www.standard.co.uk\/news\/london\/falling-birth-rate-uk-fertility-babies-pregnancy-cost-of-living-house-prices-b1158160.html\">London\u2019s birth rate has dropped by roughly 20 per cent over the past decade<\/a>, with Islington having the lowest rate in the country. \u201cIt used to be a rich country problem, and now it\u2019s an everywhere problem, and there is no single explanation that makes sense for all countries apart from, \u2018Here\u2019s when smartphones were introduced,\u2019\u201d she says. Then there\u2019s social media, littered with \u201cperfect\u201d faces, tiny bodies and porn, but lacking any eroticism. \u201cVanity is not sexy,\u201d Sarkar says. \u201cVanity is attention on the self, right? Whereas sexiness is sort of about this thing that we\u2019re generating together.\u201d She thinks that as a society \u201cwe have failed to stigmatise vanity\u201d as much as we could have.  <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"sc-ijJwUL gVgmdy full-bleed-1000\">\n<div class=\"sc-hiCkJs hjGDhH\"><picture><source srcset=\"https:\/\/static.standard.co.uk\/2026\/09\/03\/17\/2234314334..?quality=75&amp;auto=webp&amp;width=320 320w,&#10;https:\/\/static.standard.co.uk\/2026\/09\/03\/17\/2234314334..?quality=75&amp;auto=webp&amp;width=640 640w,&#10;https:\/\/static.standard.co.uk\/2026\/09\/03\/17\/2234314334..?quality=75&amp;auto=webp&amp;width=960 960w\" media=\"(max-width: 1000px)\" width=\"4000\" height=\"2667\"\/><img decoding=\"async\" src=\"https:\/\/static.standard.co.uk\/2026\/09\/03\/17\/2234314334..?quality=75&amp;auto=webp&amp;width=960\" width=\"4000\" height=\"2667\" loading=\"lazy\" class=\"sc-dkPvMp YXmIZ\"\/><\/picture>\n<p>AFP\/Getty<\/p>\n<\/div>\n<\/div>\n<div class=\"sc-gsDLFA dOXdAH\">\n<div class=\"sc-bdvvNz gfwfNK\">\n<div>\n<div>\n<p>Even if it doesn\u2019t seem like it, Sarkar is hopeful about the future of dating. \u201cI often think about the remarkable resilience of human sociality in the face of much worse things than the internet,\u201d she says. \u201cIn previous generations, it was the shadow of nuclear warfare. Human beings always meet; they always fall in love. You really can\u2019t stop us from doing it.\u201d The tide is already turning, she thinks, as we see phone-free childhoods and low screentimes being held up as markers of what she describes as the \u201chigh-status bourgeoisie\u201d. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<aside\/>\n<div class=\"sc-gsDLFA dOXdAH\">\n<div class=\"sc-bdvvNz gfwfNK\">\n<div>\n<div>\n<p>This naturally increasing desire for getting offline is exactly why dating apps like Breeze and Thursdays have cropped up and continue to exist, though Sarkar doesn\u2019t think another dating app will ever be the solution. \u201cMy answer to how you fix anything is in-person social contact,\u201d she says. \u201cI have felt at my most resentful when I am at my most isolated. That\u2019s true of anything \u2014 family, friendships, romance \u2014 and I think that what we need to do is disengage and disentangle ourselves from these apps of all kinds, which have taken us away from the thing that we actually need as human beings.\u201d You heard her. Get deleting.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.standard.co.uk\/lifestyle\/dating\/ash-sarkar-interview-dating-apps-big-tech-b1295676.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ash Sarkar\u2019s disdain for dating apps has been simmering away for the best part of a decade. The journalist and activist had her first foray into the world of online dating around 10 years ago, when she entered the online meat market feeling like \u201csomebody\u2019s country cousin who didn\u2019t know the complex city ways\u201d. Her [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12815,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/static.standard.co.uk\/2026\/09\/03\/15\/40\/Tech-roman.jpeg?width=1200&auto=webp&quality=75","fifu_image_alt":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[31],"tags":[905,15473,486,1012,15472,15470,2054,6221,15471,272,15474,1283],"class_list":["post-12814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-apps","tag-ash","tag-big","tag-dating","tag-dating-app","tag-dating-apps","tag-death","tag-killed","tag-online-dating","tag-romance","tag-sarkar","tag-tech"],"_links":{"self":[{"href":"https:\/\/thehotedit.com\/index.php\/wp-json\/wp\/v2\/posts\/12814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thehotedit.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thehotedit.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thehotedit.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thehotedit.com\/index.php\/wp-json\/wp\/v2\/comments?post=12814"}],"version-history":[{"count":0,"href":"https:\/\/thehotedit.com\/index.php\/wp-json\/wp\/v2\/posts\/12814\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thehotedit.com\/index.php\/wp-json\/wp\/v2\/media\/12815"}],"wp:attachment":[{"href":"https:\/\/thehotedit.com\/index.php\/wp-json\/wp\/v2\/media?parent=12814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thehotedit.com\/index.php\/wp-json\/wp\/v2\/categories?post=12814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thehotedit.com\/index.php\/wp-json\/wp\/v2\/tags?post=12814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}