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Dave Stewart\u2019s venture group, RARE Entity, has acquired a strategic stake in livestreaming platform Lounges.tv, deepening its involvement in the creator-focused company backed by music and television executive Simon Cowell.<\/p>\n
The companies announced on Tuesday (June 10) that RARE Entity<\/strong>, the venture group co-founded by Eurythmics<\/strong> musician Dave Stewart<\/strong>, will become an active partner and shareholder in Lounges.tv<\/strong>.<\/p>\n Financial terms of the deal were not disclosed.<\/p>\n According to the companies, the partnership will focus on expanding access to live entertainment through premium livestreaming, direct-to-fan fan engagement, and monetization tools designed to help artists generate revenue from live and on-demand content.<\/p>\n Lounges.tv<\/strong> lets artists, creators, and rightsholders monetize live and on-demand content through pay-per-view streaming, tipping, subscriptions, and fan engagement.<\/p>\n The company says the platform gives creators 80%<\/strong>\u00a0of their streaming income and delivers payouts within\u00a024 hours<\/strong>, which it says marks a departure from traditional streaming and advertising-led models.<\/p>\n \u201cLive music and live experiences have become inaccessible for too many people,\u201d said\u00a0Dave Stewart<\/strong>, Co-Founder of\u00a0RARE Entity<\/strong>.<\/p>\n \u201cTicket prices continue to rise, venues sell out instantly, and incredible fans around the world are excluded from moments they care deeply about,\u201d\u00a0Stewart<\/strong>\u00a0added.<\/p>\n \u201cWhat excites us about\u00a0Lounges.tv<\/strong> is that it expands access without compromising the experience. Artists can reach global audiences directly, create new revenue streams, and retain more control over their work and their communities.\u201d<\/p>\n \u201cLive music and live experiences have become inaccessible for too many people. Ticket prices continue to rise, venues sell out instantly, and incredible fans around the world are excluded from moments they care deeply about.\u201d<\/p>\n Dave Stewart, RARE Entity<\/span><\/p>\n<\/blockquote>\n He added: \u201cAt RARE<\/strong>, we believe creators should own more of the value they generate \u2013 and this partnership is another step toward building a fairer and more sustainable ecosystem for artists and fans alike.\u201d<\/p>\n Lounges.tv Co-Founder and CEO Scott Green<\/strong> added: \u201cLive streaming is no longer just a broadcast tool \u2013 it\u2019s a way to responsibly expand access to live experiences at a time when demand massively outweighs venue capacity.<\/p>\n \u201cThrough this partnership with RARE Entity, we\u2019re creating new ways for artists to connect with audiences globally while giving creators faster payments, stronger ownership models, and more meaningful fan relationships.<\/p>\n \u201cFans shouldn\u2019t be priced out of culture, and artists shouldn\u2019t have to wait months to be paid.\u201d<\/p>\n \u201cFans shouldn\u2019t be priced out of culture, and artists shouldn\u2019t have to wait months to be paid.\u201d<\/p>\n Scott Green, Lounges.tv\u00a0<\/strong><\/span><\/p>\n<\/blockquote>\n Cowell<\/strong>, an existing backer of the platform, described\u00a0Lounges.tv<\/strong>\u00a0as \u201cgiving talent another new type of platform to promote themselves\u201d and pointed to the importance of \u201ccreating as many opportunities as possible for talent to be discovered and to build their own fan bases.\u201d<\/p>\n Cowell<\/strong>\u00a0bought a stake in Lounges.tv in 2023<\/a>, as previously reported by\u00a0MBW<\/strong>.<\/p>\n That round valued the London-based business at\u00a0\u00a320 million<\/strong>\u00a0($24 million), according to a report in\u00a0The Times<\/em>.<\/p>\n The platform was founded in\u00a02020<\/strong>\u00a0by\u00a0Scott Green<\/strong>\u00a0and counts\u00a0BBC<\/a><\/strong>\u00a0iPlayer creator\u00a0Ben Lavender<\/strong>\u00a0and\u00a0Prince<\/strong>\u2018s former manager\u00a0Kiran Sharma<\/strong>\u00a0among its other backers.<\/p>\n Lounges.tv<\/strong>\u00a0says it works with talent across music, entertainment, comedy, fitness, podcasting, and digital culture, and has drawn support from figures including\u00a0Nile Rodgers<\/a><\/strong>\u00a0and\u00a0Professor Green<\/strong>.<\/p>\n RARE Entity<\/strong>\u00a0was\u00a0launched in January 2026<\/a>\u00a0by\u00a0Stewart<\/strong>\u00a0alongside entrepreneurs\u00a0Dominic Joseph<\/strong>, the former CEO and co-founder of\u00a0Captify<\/strong>, and\u00a0Rich Britton<\/strong>, a former\u00a0Coca-Cola<\/strong>,\u00a0Apple<\/a>,<\/strong>\u00a0and\u00a0Soho House<\/strong>\u00a0executive.<\/p>\n RARE Entity<\/strong>\u00a0says it builds companies that combine creativity with operational execution while helping creators retain ownership, audience connection, and commercial value.<\/p>\n Stewart<\/strong>\u00a0co-founded\u00a0Eurythmics<\/strong>\u00a0with\u00a0Annie Lennox<\/strong>, and the duo\u2019s catalog is estimated to have sold more than\u00a0100 million<\/strong>\u00a0albums.<\/p>\n\n
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