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The number of music streaming subscribers globally reached 921.6 million<\/strong> at the end of 2025<\/strong>, nearing the 1 billion<\/strong> mark.<\/p>\n That is according to Midia\u00a0Research<\/strong>, whose latest Music Subscriber Market Shares report<\/a> estimates that the global subscriber count grew 10.1%<\/strong> YoY<\/strong> in 2025.<\/p>\n Spotify<\/a><\/strong> remained the largest music subscription service worldwide, holding a 31.4%<\/strong> share of global subscribers, according to Midia<\/strong>.<\/p>\n The 921.6 million<\/strong> total was up from 837.3 million<\/strong> a year earlier, and has nearly doubled from the 472.2 million<\/strong> that Midia<\/strong>\u00a0counted at the end of 2020.<\/p>\n The 1 billion<\/strong> milestone is \u201cnow firmly in sight,\u201d Midia<\/strong>\u00a0said in a blog post<\/a> published Monday (June 15), even as subscriber growth slowed from a year earlier.<\/p>\n Spotify<\/strong>\u2018s own figures put its global Premium Subscriber base at 290 million paying users at the end of 2025<\/a>, up 10%<\/strong> year-over-year.<\/p>\n The company added 27 million<\/strong> net paying subscribers across 2025, having finished 2024 on 263 million<\/strong>.<\/p>\n Spotify<\/strong>\u2018s subscriber base has since grown to 293 million<\/strong> in Q1 2026<\/a>.<\/p>\n YouTube Music<\/a><\/strong> was the fastest-growing global music service in percentage terms for the second year running, Midia<\/strong> said, ending 2025 with net additions only narrowly behind Spotify\u2019s.<\/p>\n Midia<\/strong> put YouTube Music<\/strong>\u2018s share of global subscribers at 12.4%<\/strong> in 2025, up from 7.9%<\/strong> at the end of 2020.<\/p>\n \u201cThe big success story of 2025 is YouTube Music<\/strong>, which based on current trends is on track to overtake Apple Music<\/a><\/strong> and Tencent<\/strong> in global subscribers in 2026.\u201d<\/p>\n Perry Gresham<\/strong>, Midia<\/strong>\u00a0<\/strong><\/span><\/p>\n<\/blockquote>\n \u201cThe big success story of 2025 is YouTube Music<\/strong>, which based on current trends is on track to overtake Apple Music<\/strong> and Tencent<\/strong> in global subscribers in 2026,\u201d said Perry Gresham<\/strong>, Head of Data at Midia<\/strong>\u00a0Research<\/strong><\/a>.<\/p>\n \u201cAsia Pacific<\/strong> and Latin America<\/strong> have been vital to YouTube<\/a><\/strong>\u2018s growth.<\/p>\n \u201cMarket leader Spotify<\/strong> had the highest net subscriber additions of any DSP, strong in Latin America<\/strong> but also maintaining growth in Europe<\/strong>, contributing 85%<\/strong> of net additional European<\/strong> subscribers in 2025.\u201d<\/p>\n YouTube Music<\/strong> overtook Spotify<\/strong> to become the No.1 music service in MENA<\/strong>, Midia<\/strong>\u00a0said<\/a>, while Spotify<\/strong> held its lead in the Americas<\/strong> and Europe<\/strong>.<\/p>\n YouTube Music<\/strong> is \u201cpicking up the pace\u201d in the markets Midia<\/strong>\u00a0sees as driving most future subscription growth, the firm said.<\/p>\n Tencent Music Entertainment<\/a><\/strong> was the second-largest service globally with a 13.8%<\/strong> share, ahead of Apple Music<\/strong> on 12.6%<\/strong>, according to Midia<\/strong>.<\/p>\n Apple Music<\/strong>\u2018s share has fallen from 18.4%<\/strong> at the end of 2020, when it ranked second behind Spotify<\/strong>.<\/p>\n Amazon Music<\/a><\/strong> followed in fifth place with an 8.5%<\/strong> share, according to Midia<\/strong>.<\/p>\n Apple Music<\/strong>, Amazon Music<\/strong> and Tencent Music<\/strong> all lost global share over the year, according to Midia<\/strong>.<\/p>\n Midia\u2019s<\/strong> count includes standalone YouTube Music<\/strong> subscriptions and YouTube Premium<\/strong> subscribers who access the music platform, a narrower measure than YouTube<\/strong>\u2018s own headline numbers.<\/p>\n YouTube<\/strong> last reported 125 million YouTube Music and Premium subscribers<\/a> globally, including trials, in March 2025.<\/p>\n For the fifth straight year, Latin America<\/strong>, Asia Pacific<\/strong> and the Rest of World<\/strong> together accounted for more than 70%<\/strong> of global subscriber growth, Midia<\/strong>\u00a0said.<\/p>\n Latin America<\/strong> reached a record peak for net additions, while growth in Asia Pacific<\/strong> is slowing, according to the research firm.<\/p>\n Subscriber growth continued to outpace major-label streaming revenue, which rose 8.3%<\/strong>, though Midia<\/strong>\u00a0said the gap between the two narrowed in 2025.<\/p>\n Tencent Music Entertainment<\/strong> grew its annual revenue 15.8%<\/strong> despite a fall in net subscriber additions, Midia<\/strong>\u00a0added.<\/p>\n When\u00a0TME<\/strong>\u00a0reported its full-year\u00a02025<\/strong>\u00a0results in March, it revealed that its Super VIP tier\u00a0had surpassed 20 million subscribers<\/a>, up from\u00a015 million<\/strong>\u00a0at the end of Q2\u00a02025<\/strong>\u00a0and\u00a010 million<\/strong>\u00a0in Q3\u00a02024<\/strong>.<\/p>\n\n