{"id":622,"date":"2025-11-17T11:58:00","date_gmt":"2025-11-17T11:58:00","guid":{"rendered":"https:\/\/thehotedit.com\/index.php\/2025\/11\/17\/australias-one-id-for-audio-listeners\/"},"modified":"2025-11-17T11:58:00","modified_gmt":"2025-11-17T11:58:00","slug":"australias-one-id-for-audio-listeners","status":"publish","type":"post","link":"https:\/\/thehotedit.com\/index.php\/2025\/11\/17\/australias-one-id-for-audio-listeners\/","title":{"rendered":"Australia\u2019s one ID for audio listeners"},"content":{"rendered":"


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In Australia, the industry body for commercial radio and audio, CRA, has launched CRA Audio ID, a \u201cunified cross-network identity solution\u201d<\/a>. It allows a listener to be automatically given the same ID whatever radio station or podcast they consume (from a number of different companies) – meaning better audience de-duplication and frequency management. It\u2019s now trading via Google\u2019s DSP, the slightly-awkwardly-named \u201cDisplay & Video 360\u201d.<\/p>\n

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Podcast Nation brought together over fifty podcast hosts and creators<\/a> for CreatorCon at BravoCon in Las Vegas NV, this weekend.<\/p>\n

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The fifth annual State of Business Podcasting Report was released<\/a> for 2025. The research looks at the top 100 business podcasts. Around half were video-first (61% for B2B, 49% for B2C); and 70% of the biggest shows had a clear photograph of the host as the show cover-art. The average length of 46 minutes, though some stretch to three hours; and 37% are part of larger networks. <\/p>\n

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In Australia, the industry body for commercial radio and audio, CRA, has launched CRA Audio ID, a \u201cunified cross-network identity solution\u201d. It allows a listener to be automatically given the same ID whatever radio station or podcast they consume (from a number of different companies) – meaning better audience de-duplication and frequency management. It\u2019s […]<\/p>\n","protected":false},"author":1,"featured_media":623,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/i.podnews.network\/r\/a\/1680\/podnews251117.png","fifu_image_alt":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[33],"tags":[1197,1196,1198],"class_list":["post-622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts","tag-audio","tag-australias","tag-listeners"],"_links":{"self":[{"href":"https:\/\/thehotedit.com\/index.php\/wp-json\/wp\/v2\/posts\/622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thehotedit.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thehotedit.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thehotedit.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thehotedit.com\/index.php\/wp-json\/wp\/v2\/comments?post=622"}],"version-history":[{"count":0,"href":"https:\/\/thehotedit.com\/index.php\/wp-json\/wp\/v2\/posts\/622\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thehotedit.com\/index.php\/wp-json\/wp\/v2\/media\/623"}],"wp:attachment":[{"href":"https:\/\/thehotedit.com\/index.php\/wp-json\/wp\/v2\/media?parent=622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thehotedit.com\/index.php\/wp-json\/wp\/v2\/categories?post=622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thehotedit.com\/index.php\/wp-json\/wp\/v2\/tags?post=622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}