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Advertisers can now target UK podcast and radio listeners across News UK\u2019s digital audio brands using Amazon DSP, following a new integration with Octave.<\/p>\n
This move brings talkSPORT, Virgin Radio UK, Times Radio, Talk, and a range of podcast titles into Amazon\u2019s programmatic advertising platform, making them available to brands seeking to reach connected audiences at scale.<\/p>\n
The integration adds Octave, News UK\u2019s audio-visual advertising platform, to Amazon DSP\u2019s audio supply, giving advertisers access to more than 15.5 million connected listeners in the UK each month.<\/p>\n
Brands using Amazon DSP will be able to reach listeners of talkSPORT\u2019s sports coverage and a variety of content from The Times & The Sunday Times\u2019 podcast portfolio, including shows such as \u2018The Story\u2019 and \u2018Off Air with Jane and Fi\u2019.<\/p>\n
Advertisers will also be able to use insights from Amazon\u2019s first-party shopping, browsing, and streaming data, as well as audience signals from Octave, to refine their campaigns and reach relevant audiences more effectively.<\/p>\n
Measurement tools, including third-party options, are available to help brands understand the performance of their audio campaigns as part of a wider marketing strategy.<\/p>\n
Phil Christer, Managing Director, UK, Amazon Ads, said: \u201cAudio is where UK audiences are spending more and more of their time, and this integration brings some of the country\u2019s most engaging premium audio brands to Amazon DSP.\u201d<\/p>\n
Russell Pedrick, Managing Director, Octave, commented: \u201cThis collaboration enables Amazon DSP\u2019s advertisers to reach News UK\u2019s 15.5 million connected monthly listeners as well as access to insights from our rich, first-party data and Amazon\u2019s shopping and streaming signals.\u201d<\/p>\n<\/p><\/div>\n