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Podcast advertising agency, ADOPTER Media, has issued a positive response to the Amp Accords proposals.<\/p>\n
The company, which has been buying host-read campaigns for direct response brands for over a decade, was given an early look at the Accords<\/a> before it was released yesterday, and asked to comment.<\/p>\n ADOPTER has identified nine things it thinks are missing, including where the framework runs into trouble with the closed platforms.<\/p>\n Glenn Rubenstein, founder and CEO of ADOPTER Media, said: \u201cThe AMP task force deserves credit. Getting twelve people from competing corners of the industry to keep talking for a year and finish with three ratified proposals is much harder than it sounds.<\/p>\n \u201cWe support the AMP Accords as an excellent first step, and we\u2019re prepared to participate in the next steps, wherever we can be useful.<\/p>\n \u201cWe also see additional opportunities to better crystallise addressable audience while protecting listener privacy.\u201d<\/p>\n The full response, including nine suggestions for the framework, can be found at adopter.media\/amp-accords<\/a>.<\/p>\n<\/p><\/div>\n