More video is coming. At Podcast Movement Evolutions at SXSW, Stacey Goers and Jake Shapiro from Apple Podcasts announced a number of new podcast hosting partners for the upcoming Apple Podcasts HLS video feature. Transistor, Audiomeans, PodBean, Captivate, RSS
- This now means that almost all major podcast hosting companies – ones with more than 2% market share of new episodes – will be able to deliver HLS video to Apple Podcasts. But, no HLS video for you if you’re with competitor Spotify for Creators and Spotify-owned Megaphone (28% market share), Spreaker (14%), for which the obvious answer is an upgrade to Omny Studio, and two heritage podcast companies are also not yet offering HLS video: Buzzsprout (7.2%) and, surprisingly, Libsyn (2.7%). (It should probably also be noted that video is likely to be an additional charge, given the cost of hosting).
- Apple Podcasts also announced that there are now 12 million episodes in Apple Podcasts with chapters. The company announced AI-generated chapters in November. Their keynote at Podcast Movement Evolutions was the first time that the company has ever officially spoken at a podcast conference in North America.
Podcast Movement Evolutions will return to SXSW next year. “The event far exceeded our expectations”, said Bryan Barletta: “Showing up at SXSW with real talent, meaningful programming, and new voices in the room is the new baseline.” The event was covered by GritDaily.
Podcasthon is on right now – with 2,800 podcasters registered from 65 countries. The initiative – we covered it in January – invites podcasters to dedicate one episode of their show to a charity of their choice. Shows are being added to the Podcasthon website as they go live.
