-
First look: SiriusXM has been announced as the exclusive advertising representative of YouTube audio advertising in the US. This is a significant addition to SiriusXM Media’s portfolio, which will now be able to reach 255mn monthly listeners – almost 90% of all US adults 13+.
- SiriusXM also released data from Edison Research, showing that around 74% of US adults 13+ consume YouTube audio, or engage in listening-first behaviours on YouTube. The data also says that 45% consume YouTube content with static visuals; 48% listen while video is minimised or in the background.
-
Sounds Profitable released new research on “Audio Primes” – the people who listen to at least 75% of their content as audio. That’s 22% of podcast consumers; and they’re younger and more educated. While they choose audio for podcasts, Audio Primes also – surprisingly – consume more video as well. The full report, sponsored by RSS
.com, is available as a free download. -
Bumper has launched The Bumper Score, a new tool “built to close the trust gap between podcast listenership and advertiser confidence”. The company suggests that the next $1 billion in podcasting starts with better data; the tool uses verified metrics to give a simple score for strong verified reach. It will be free to all podcasters; you can join the waitlist now.
-
Podcast app and hosting service Fountain is hosting a night of live music at famous East-End music pub The Old Blue Last in London on April 30. The event starts with a panel session discussing open music hosted on RSS, and how artists get paid; and then, an eclectic line-up of rising UK artists, all streaming live on Fountain.
-
The US business of podcast network Studio71 has been acquired by Fixated, a creator representation and monetisation company. No terms were given. The combined company now represent a global network of 1,000+ creators.
-
The Wall Street Journal publishes a paywalled article highlighting how video podcasts are making audio podcasts worse to listen to. Overly visual shows, where podcasters are referring to things on screen you can’t see, or where “coming up” clips rely on a visual graphic saying “coming up” invisible in the audio version, are highlighted in the piece. The piece starts by quoting one podcast listener who says she is “annoyed” by this sort of thing, credited as “Jordan Blair, a 35 year-old from Idaho”. We always wondered why Buzzcast wasn’t in video.
-
Irish broadcaster RTÉ has, for the first time, licensed a podcast to a US distribution partner. Stolen Sister tells the story of the murder of Elizabeth Plunkett, the first documented Irish victim of a serial killer; the show has been licensed to Pushkin Industries.
-
The Australian Podcast Ranker was released for March. The #1 show, women’s podcast Mamamia Out Loud, has achieved almost double the total downloads of the #2 show from Hamish & Andy. News remains the #1 genre. Al Jazeera is a new publisher to the ranker; their top show is The Take. The ranker measures participating publishers only.
-
Podcast Nation has partnered with 7EQUIS to lead sales for video podcast bangin’ out. Podcast Nation will lead sales across audio and video inventory, including dynamic ad insertion, host-read integrations, and 360-degree brand partnerships.
People news
Tips and tricks – with the Podnews Report Card
Podcast News – with Airwave
