Motion Agency has launched a commercial radio promotion service spanning major European markets.
The international PR and marketing agency, known for campaigns for Gorillaz, Moby, and The Black Crowes, has appointed Nick Bray as Head of Radio to lead the division.
The service extends Motion‘s existing specialist radio service into Top 40 and mainstream formats, offering clients press, digital, and radio promotion from a single supplier.
Motion says the offering gives clients an integrated press, digital, and radio solution from a single supplier, at a fraction of the cost of hiring multiple local teams.
Bray‘s career includes spells as Director of Promotions at RCA Label Group, Head of National Radio at Polydor, Director of UK Regional Radio at Sony Music, and European and International Director of Promotions at Red Bull Records.
“Record companies and label services organizations have trusted us with some of their most important artists on press, and we wanted to build a radio operation worthy of the same trust,” said Paolo d’Alessandro, co-founder and CEO of Motion.
“Nick brings experience that very few people in Europe can match, and with him joining us, we can genuinely offer something the market hasn’t seen before: a fully integrated press and commercial radio service at a cost that works for independent labels as well as majors.”
“Nick brings experience that very few people in Europe can match.”
Paolo d’Alessandro, Motion
Recent campaigns led by Bray have included Manic Street Preachers, Imelda May, Dizzee Rascal, The Reytons, bbno$, The Sherlocks and South Arcade.
Earlier in his career, he worked across major-label campaigns for artists including Beyoncé, Take That, Usher, Alicia Keys, P!nk, The Script, Faithless and Scissor Sisters.
“Joining at this moment, with the infrastructure already in place, means we can offer commercial radio promotion at a level and a price point that genuinely changes what labels can do in Europe.”
Nick Bray
“Motion has the press relationships, the European network and the credibility across genres that most plugging operations spend years trying to build,” said Bray.
“Joining at this moment, with the infrastructure already in place, means we can offer commercial radio promotion at a level and a price point that genuinely changes what labels can do in Europe. That’s an interesting proposition to be part of.”
Over the past decade, Motion has built a pan-European press and specialist radio operation whose campaigns have included Gorillaz, Moby, The Black Crowes, Ronnie Wood, Pat Metheny, Chick Corea, Kula Shaker and Blossoms.
“When Paolo and I set out to build Motion 10 years ago, our goal was to integrate campaigns and bring down costs without sacrificing quality,” said Mike Bartlett, co-founder and Managing Director.
“I’m thrilled that Nick has joined us at this key point in our development and I believe what we can create together as a team offers the market a genuinely unique proposition, which answers multiple needs across a campaign.”
“When Paolo and I set out to build Motion 10 years ago, our goal was to integrate campaigns and bring down costs without sacrificing quality.”
Mike Bartlett, motion agency
Motion‘s first campaign under Bray‘s direction is the radio promotion of Jorja Smith‘s single What’s Done Is Done, released in May via her independent label FAMM.
The agency works with a roster of labels and distributors on an ongoing basis, among them The Orchard, BMG, Universal Music Group, Empire, Atlantic Records and !K7.Music Business Worldwide
