As awareness and access have grown, so has demand. The latest, most sophisticated sunscreen launches promise not only protection but also hydration, radiance, smoother-looking skin, seamless make-up compatibility and more. They are designed not solely to perform, but also to give pleasure — integrating effortlessly into our regimes and competing on experience as much as efficacy. “SPF is now firmly embedded across skincare, make-up and hybrid beauty categories,” explains Natalie Bell, category manager for suncare at Boots. “We’re seeing SPF integrated into skin tints, serums, moisturisers, lip and complexion products, blurring the line between beauty and protection, the most successful brands balancing beauty appeal with credible protection.”
