Acast will now monetise the full Persephonica podcast catalogue, providing advertising sales, hosting and distribution services for all existing and future titles.
This partnership covers well-known shows such as Bad Chat with Greg James and Alice Levine, Miss Me? with Miquita Oliver and Jordan Stephens, Dig It with Jo Whiley and Zoe Ball, and Political Currency with Ed Balls and George Osborne.
Acast will work alongside Persephonica’s in-house commercial team to support the company’s growth, with the agreement also extending into video.
The move supports Persephonica’s strategy to build audiences across audio, YouTube, social media and emerging podcast video platforms.
Josh Woodhouse, Acast’s Managing Director for UK and Ireland, commented: “Persephonica don’t just make great shows – they build narrative influence. That’s the kind of content that shapes culture, earns audience trust, and gives advertisers something no algorithm can manufacture.”
Dino Sofos, Persephonica’s Founder and CEO, said the partnership will allow the company to keep investing in its shows and expand its network, while maintaining creative independence.
He added: “We’re working with some of the most talented creators in the business and building shows with passionate communities around them.”
Persephonica will use Acast Studios London’s audio and video facilities to record Bad Chat and Political Currency, while its main headquarters will remain in Sheffield.
