Shure has been named Exclusive Event Partner for the AIBs 2026.
The Association for International Broadcasting and Shure will collaborate throughout the year to support initiatives that connect journalists, programme makers and production professionals from across the world.
A central part of the partnership will be the introduction of AIB-Shure Masterclasses, which shares knowledge and best practices among content creators working in radio, podcasts, television, documentary filmmaking and digital content.
The AIBs are recognised as a global barometer for excellence in journalism and factual production, welcoming entries in all languages and from organisations of every size.
Simon Spanswick, chief executive of the AIB, said: “Shure is a company whose reputation for excellence is recognised throughout the global media industry.
“Sound is fundamental to effective storytelling, whether in radio, podcasts, television, documentary filmmaking or digital content. We are therefore delighted to welcome Shure as Event Partner for the AIBs 2026.”
He added that the partnership will create valuable opportunities for journalists and programme makers to learn from one another and develop new skills through masterclasses and collaborative activities.
Peter James, Vice President Global Business Development at Shure, commented: “At Shure, we believe that great journalism and factual storytelling help people better connect with the world around them.
“The AIBs celebrate the very best work being produced across the globe, making them a natural fit for Shure’s commitment to supporting broadcasters, content creators and media professionals.”
The winners of the AIBs 2026 will be announced at a gala awards ceremony in London on 20 November 2026, bringing together leading figures from the international media industry.
