AdLarge has strengthened its approach to integrated sponsorships across podcasts and digital audio by appointing Nicole Pezzola Leyden as Vice President, Brand Partnerships.
Nicole will focus on developing strategic sponsorship opportunities and integrated marketing programmes for advertisers, particularly in the automotive, financial services, and emerging advertising sectors.
Advertisers are increasingly seeking tailored, cross-platform programmes that extend beyond traditional media buys.
AdLarge is responding by expanding its sponsorship offerings across podcasts, streaming audio, video, social media, live experiences, newsletters, and creator-led content.
Nicole’s appointment is intended to further support brands to connect with engaged audiences through strategic partnerships.
Nicole brings over two decades of experience in developing partnerships and driving revenue growth for media and entertainment brands such as TED, Scripps Networks, Discovery, and the NHL.
She has a track record of creating high-value sponsorships and integrated marketing programmes that connect brands with consumers across digital media, live events, and multi-platform experiences.
During her time at TED, Nicole secured partnerships with brands including Verizon, Facebook/Meta, Bose, Toyota, Ford, Honda/Acura, Intuit, JPMorgan, and Charles Schwab.
Her custom podcast partnership with Morgan Stanley received industry recognition in consecutive years.
She also developed integrated marketing programmes across TED Conferences, experiential activations, digital media, OTT, podcasts, social campaigns, and custom content.
Previously, Nicole held leadership roles at Scripps Networks Interactive, leading revenue growth and monetisation across digital properties, mobile, premium video, VOD, and TV Everywhere platforms.
She led sales teams and pioneered General Motors’ first large-scale lifestyle branded content initiative, which earned an Emmy Award.
David Cohn, Chief Revenue Officer of AdLarge and the fwd. network, commented: “Nicole has an outstanding reputation for developing innovative sponsorships that deliver real value for advertisers.
“She knows how to connect brands with the right content, the right creators, and the right audiences, and we’re thrilled to have someone with her experience and relationships joining our team.”
Nicole said: “The most successful partnerships are the ones that create value for everyone involved; brands, creators, and audiences. That’s what AdLarge and the fwd. network do so well.
“I’m excited to join the team and help advertisers develop integrated sponsorships that bring those connections to life.”
In addition to her media work, Nicole is a Founding Member and Head of Impact Partnerships for Women Applying AI, a nonprofit supporting women in developing skills and confidence to lead in an AI-driven world.
She has contributed to partnership strategies, outreach initiatives, and securing funding for the organisation’s growth.
