A new three-part miniseries from Trailer Park: The Podcast Trailer Podcast will share practical insights for podcast creators on what makes a trailer effective, based on recent research.
The series, launching today, Friday 28 August, is the final stage of a project led by Coleman Insights and co-designed by Trailer Park host Arielle Nissenblatt and Coleman Insights Vice President and Research Consultant Jay Nachlis.
The research, conducted in spring 2026, analysed trailers supplied by participating networks.
Initial findings were presented at The Podcast Show in London in May and later discussed in a public webinar in June.
The miniseries moves beyond the data, focusing on how creators, marketers, and networks can apply the findings to improve their own podcast trailers.
The first episode features Jay, who joins Arielle to discuss the study’s methodology. Their conversation covers how the research was designed, how listeners evaluated the trailers, and what podcast creators should know about interpreting survey results.
The second episode features Peter Ferioli of Pantheon Podcasts, which contributed trailers for Binge or Cringe and Superfan Diaries.
The third episode features Rachel Corbett of NOVA Entertainment, which provided trailers for High Scrollers and Better Than Yesterday.
Listeners will learn which trailer elements increase the likelihood that someone will keep listening, what the highest-performing trailers shared, and where trailers tend to lose potential listeners.
The series also explores how Pantheon and NOVA are rethinking their approach to future trailers, and how any creator can apply the study’s findings to their next project.
Trailer Park: The Podcast Trailer Podcast is dedicated to the art and strategy of podcast trailers. Hosted by Arielle, the show features trailers, analysis, and practical advice to help creators make stronger first impressions and help listeners discover new shows.
