Everywhere, a new media company, has launched to offer creators a single commercial partner across all platforms.
The intention is to simplify how advertisers reach audiences who follow creators rather than platforms.
Founded by Andy Goldsmith, Mike Wooller and Craig Eastwood, the company responds to the growing trend of audiences moving with creators across podcasts, YouTube, Instagram, TikTok and live events, while commercial opportunities remain fragmented across different budgets and teams.
Andy previously led Adelicious, building it into a significant independent podcast network before its acquisition by Audioboom in 2024, where he served as UK President.
Craig worked alongside Andy at Adelicious and Audioboom, focusing on international expansion, and earlier managed audio planning and buying at RadioWorks.
Mike has overseen content development at the BBC, Acast, Global, and most recently DMG, where he was Head of Strategy and Platforms, Podcasts.
Everywhere says the approach starts with the audience, not the channel, acting as the exclusive commercial partner for creators and content publishers across every platform.
This model gives brands a unified way to work with each creator, providing a single point of access to trusted audiences across all channels.
Andrew said: “Brands have always wanted to be where their audiences are and, increasingly, those audiences are choosing to spend their time with creators.
“The opportunity now is to make creator-led media much easier to buy, based around their content and the community they have built.”
Craig added: “We are building the commercial and operational infrastructure to work everywhere a creator’s audience lives, designed for the increasingly borderless nature of both creator audiences and advertising.”
Mike commented: “Having worked with creators for years, we saw a real gap for one trusted commercial partner that could help them make more from the audiences they’ve built, wherever those audiences are, without destroying the trust that makes those audiences valuable to advertisers in the first place.”
Everywhere will work with a curated collective of creators and content publishers, taking a bespoke approach for each partnership and campaign.
The company launches with a roster of creators already secured, with further names to be announced soon.
