-
Triton Digital released its 2025 LATAM Audio Insights Report. Spotify has twice the download share of Apple Podcasts, the report says; and news is the #1 genre. The data is based on Jan-Aug data from this year.
-
PodcastOne has partnered with former Yankees outfielder Clint Frazier, for exclusive rights to his podcast Life After the Show … Podeo has signed the most watched podcast episode guest in the world, Yasser Al-Huzaimi, for a new podcast.
-
Congratulations to Podcast Movement’s creator newsletter, The Noise Gate, for hitting its two year anniversary. Doug Fraser shares his favourite interview moments. (Podnews has a 50% business partnership with Podcast Movement.)
-
Overcast’s new feature that removes feed drops and trailers (“you may also like” type activity) from automatic download in the app has been heavily criticised by John McDermott of Caloroga Shark Media. “Guess what gang, those feed drops pay pretty well,” he says. He also points out that “you may also like” type ads are a revenue generation tool in Overcast itself.
- Overcast’s developer, Marco Argent, recently criticised the Podcasting 2.0 project for “not collaborating … to get widespread agreement on a set of proposals”: but it’s our opinion that removing revenue opportunities for podcast creators, as Overcast has done with this feature, would not get widespread agreement either. The funding tag is worthy of support, based on an original Overcast idea, and trivial to implement.
-
Black Friday: We’ll carry a list of Black Friday deals on, er, Friday. Got a deal? Reply to this email and let us know. Your deadline is Black Friday itself, at 3am NY time. (Your own company only, please!)
Case Study: Streaming Service Launches New Podcast
Paid content
A leading streaming service launched a companion podcast to support its new original show, aiming to build awareness and attract fresh audiences through audio storytelling.
Partnering with Audiencelift.com, the campaign promoted the podcast trailer across major outlets like Entertainment Weekly and People. Push notifications helped expand the mobile subscriber base, boosting retention and engagement.
The results were powerful: over 1.2 million media impressions, 162,000+ episode listens, and an average cost per listen of just $0.03. Optimized for each release, the podcast quickly established itself as a strong extension of the streaming service’s original programming.
Want results like these? Discover how Audiencelift.com drives awareness, engagement, and listener growth for podcasts.
Podcast News



