Podcast creators using Acast can now publish video episodes directly to Apple Podcasts, expanding their reach and monetisation options across the platform.
This change means every creator on Acast, not just those in a select beta group, can distribute video content on Apple Podcasts and potentially earn revenue through Acast’s marketplace.
During the initial beta phase, shows that added video saw an estimated 25% increase in weekly sessions on Apple Podcasts over four months, indicating that video can help boost engagement without altering the core relationship between host and audience.
Valerie Reimer, Senior Vice President of Business Development and Strategic Partnerships at Acast, noted: “What grew was the number of ways that influence could travel – one podcast, now watched as well as heard on the same platform where people were already listening.”
Acast’s infrastructure is designed to support creators in distributing their content widely, not just on Apple Podcasts but also on platforms like Amazon, Spotify and YouTube, ensuring that podcasts remain accessible wherever audiences choose to listen or watch.
Recent research from Acast’s Podcast Pulse 2025 study found that nearly four in five podcast listeners both watch and listen, with audio remaining the main channel.
Video advertising in podcasting is now a regular part of media buying, with brands such as State Farm and T-Mobile running integrated video campaigns on Apple Podcasts through Acast in May.
Video is offered as an option, not a requirement, and creators can opt in or out at any time without affecting their existing audio episodes.
This flexibility allows creators to make editorial decisions based on their show’s needs and their own preferences.
For those in the Acast creator network, video publishing can be enabled through their partner manager.
Other creators can access video publishing via Acast’s new Video plan, which includes video upload, automatic audio extraction, performance analytics, and opportunities for advertising if certain criteria are met.
Acast emphasises that while video is a significant opportunity, it is not mandatory, and the creator remains in control of how their content is distributed and monetised.
